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Creating a Marketing Plan for Business to Business

Develop effective B2B strategies for launching new products and entering new markets

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Why Choose This Course

The Creating a Marketing Plan for Business to Business training course develops the practical knowledge and skills required to produce effective, results-focused marketing plans. Strategic planning is increasingly important as traditional industries encounter challenges and organisations seek innovative ways to enter new markets. A carefully constructed B2B marketing plan can distinguish a company from its competitors. It also helps businesses reach appropriate audiences and support growth.

You will examine how to analyse markets, formulate strategies and create a structured plan aimed at customers, decision-makers and influencers. The course also addresses the development of an appropriate marketing mix and the effective implementation and control of the completed plan. Examples from successful B2B companies provide practical context throughout the learning. These insights are supported by a course director with extensive experience in sales and marketing consultancy, enabling you to create, implement and monitor plans that deliver superior results.

This Creating a Marketing Plan for Business to Business training course will highlight:
  • Conducting critical analysis before beginning the marketing plan
  • Defining and developing an effective marketing strategy
  • Structuring a comprehensive and actionable marketing plan
  • Targeting key customers, decision-makers and influencers
  • Building the optimal marketing mix for the business
  • Implementing, monitoring and controlling the marketing plan successfully
Why Choose Creating a Marketing Plan for Business to Business
Course Goals

What are the Goals?

Upon completing the Creating a Marketing Plan for Business to Business Training Course, you will be able to:

  • Develop a thorough written marketing plan
  • Gain approval and backing for your marketing strategy
  • Convince key stakeholders to embrace your marketing approach
  • Coordinate and integrate the marketing mix to achieve maximum impact
  • Guide teams in successfully executing the plan

Who is this Training Course for?

This Creating a Marketing Plan for Business to Business training course is designed for:

  • B2B Marketing Directors
  • B2B Marketing Managers
  • Marketing Planning Managers
  • Strategic Marketing Managers
  • Product Marketing Managers
  • Commercial Managers
  • Business Development Managers
  • Sales and Marketing Managers
  • Brand Managers
  • Marketing Executives
Learning Approach

How will this Training Course be Presented?

The Creating a Marketing Plan for Business to Business Training Course combines theoretical presentations with interactive exercises to ensure concepts are understood and put into practice. Real-world case studies, videos, and group discussions are incorporated throughout the course, providing practical insights drawn from international B2B success stories.

Key Delivery Methods:

  • Presentations and Discussions for establishing fundamental concepts
  • Case Studies and Real-Life Examples for placing theory in context
  • Interactive Exercises for applying the concepts practically
  • Video Content for demonstrating successful B2B marketing strategies

This strongly practical course ensures that you gain the required knowledge while also learning to use these strategies in your everyday work, resulting in a lasting impact.

The Course Summary & Outline

  1. Day 1
    Understanding the Structure and the Approach
  2. Day 2
    Understanding the Market and the Customers
  3. Day 3
    Understanding the Competitors, Defining the Strategy and Targets
  4. Day 4
    Constructing the Mix, to Deliver Superior Value Propositions
  5. Day 5
    Supporting Intermediaries, Implementing and Controlling the Plan
Recognition

Certificate

Delegates who successfully complete the Creating a Marketing Plan for Business to Business training course are awarded the Wallstreet Academy Certificate of Completion, recognising their achievement and commitment to professional development. Participants receive 25–30 credits, with the final allocation based on their verified attendance throughout the course.

Each Guided Learning Hour represents 60 minutes of attendance. Attendance is documented in line with the quality management principles of ISO 9001:2015, supporting accurate and consistent record-keeping.

Frequently Asked Questions

The course is designed to help participants create an effective business-to-business marketing plan. Its stated purpose is to support success when introducing new products and pursuing new markets. The emphasis is specifically on marketing planning in a B2B context.

The Creating a Marketing Plan for Business to Business training course develops the practical knowledge and skills required to produce effective, results-focused marketing plans. Strategic planning is increasingly important as traditional industries encounter challenges and organisations seek innovative ways to enter new markets.

This course is designed for B2B Marketing Directors, B2B Marketing Managers, Marketing Planning Managers, Strategic Marketing Managers, Product Marketing Managers and Commercial Managers. Strategic planning is increasingly important as traditional industries encounter challenges and organisations seek innovative ways to enter new markets.

Yes. A carefully constructed B2B marketing plan can distinguish a company from its competitors. It also helps businesses reach appropriate audiences and support growth. Key topics include Understanding the Structure and the Approach, Understanding the Market and the Customers, Understanding the Competitors, Defining the Strategy and Targets and Constructing the Mix, to Deliver Superior Value Propositions.

This course addresses a marketing plan for business-to-business activity. It focuses on planning for organisations that market products or services to other businesses rather than directly to consumers. The course title and subtitle place particular emphasis on new products and new markets.

Yes. The Creating a Marketing Plan for Business to Business training course begins by examining the role of marketing within business-to-business organisations and the principal differences between business and consumer markets. The programme covers Supporting Intermediaries, Implementing and Controlling the Plan.

The Creating a Marketing Plan for Business to Business Training Course combines theoretical presentations with interactive exercises to ensure concepts are understood and put into practice. Sessions include presentations and Discussions for establishing fundamental concepts, case Studies and Real-Life Examples for placing theory in context, interactive Exercises for applying the concepts practically and video Content for demonstrating successful B2B marketing strategies.

Yes. Key outcomes of this course include: develop a thorough written marketing plan; gain approval and backing for your marketing strategy; convince key stakeholders to embrace your marketing approach. Strategic planning is increasingly important as traditional industries encounter challenges and organisations seek innovative ways to enter new markets.