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An Intensive Professional
Development Training Course on

Effective Business to Business (B2B) Marketing

Learn How to Use Marketing Correctly in B2B Markets

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Course Options

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Why Choose Us

Effective B2B marketing is a key differentiator that can set your business apart from competitors and help drive sustainable growth. Many companies fall into the trap of focusing primarily on price, without understanding the broader strategic elements that contribute to long-term success. If your organization struggles to move beyond price-based selling, this B2B Marketing Training Course is the perfect solution to help you navigate these challenges.

This Effective Business to Business (B2B) Marketing Training Course will equip you with the knowledge and tools to shift from a sales-focused to a strategy-driven marketing approach. You’ll learn how to position your offerings based on value, build stronger customer relationships, and implement tactics that go beyond mere price competition. By the end of the course, you’ll understand how to maximize profit margins and grow your business by effectively applying strategic marketing concepts.

Why Choose Effective Business to Business (B2B) Marketing
Course Goals

What are the Goals?

By attending the Effective Business to Business (B2B) Marketing Training Course, you will:

  • Master how to apply marketing strategies effectively in B2B environments
  • Overcome price-driven competition and focus on value-based selling
  • Acquire the skills to win new customers and retain existing ones
  • Learn how to clearly define marketing actions and give clear direction to your team
  • Build strong, long-lasting relationships with key stakeholders

This course will help you transform your approach to marketing, giving you the confidence and expertise to elevate your company’s standing in the competitive B2B marketplace.

Who is this Training Course for?

This Effective Business to Business (B2B) Marketing Training Course is designed for professionals in various roles, including:

  • Leaders looking to integrate B2B marketing strategies to drive company success
  • Senior managers aiming to strengthen their company’s position in the market
  • Non-marketing managers who want to grasp the fundamentals of B2B marketing
  • Executives seeking to understand how to apply B2B marketing principles
  • Sales managers looking to enhance their performance through improved marketing efforts
  • Newly appointed professionals in B2B marketing roles who need foundational knowledge

If you're involved in B2B marketing or related functions, this course will provide invaluable insights and actionable strategies.

Learning Approach

How will this Training Course be Presented?

The Effective Business to Business (B2B) Marketing Training Course will be presented using a range of dynamic and interactive teaching methods to ensure maximum engagement and retention. The course will combine expert-led presentations with practical exercises, group discussions, and case studies to bring B2B marketing theory to life.

Key Presentation Features:

  • Interactive presentations with slides and videos
  • Real-life examples to illustrate key concepts
  • Group discussions and exercises to reinforce learning
  • Opportunities for hands-on practice and feedback
  • Emphasis on practical applications of marketing strategies in B2B environments

The course is designed to maximize your understanding and provide you with tools you can immediately implement in your role.

The Course Content

What Marketing is and How to Apply it?

  • How B2B marketing differs from consumer marketing
  • From product and sales-focused to market-focused
  • Key principles that underpin B2B marketing
  • Twenty tips for successful B2B marketing
  • Building relationships to win preference
  • Getting buy-in from colleagues

 

You Need a Process and a Plan to Succeed in the Market

  • Aligning marketing, business strategy and brand
  • The marketing process and structure
  • Understanding the market, customers and competitors
  • Identifying the real customer needs
  • Identifying and prioritising the key success factors
  • Constructing the B2B marketing plan

 

Establishing Marketing Goals and How to Achieve Them

  • Clarifying marketing objectives
  • Developing a clear B2B marketing strategy
  • Prioritising people to target and the purpose
  • Constructing an integrated B2B marketing mix
  • Integrating the mix to deliver superior value
  • Getting others to contribute and support it

 

How to Innovate and Manage Products and Solutions through the Life-cycle and Price them Correctly?

  • Applying the product life-cycle concept
  • Managing the B2B product portfolio
  • New product development and screening
  • Creating superior B2B value-propositions
  • Proving value and overcoming competitors’ prices
  • Using price and defining pricing strategy
  • Understanding cost-plus, break-even and contribution pricing

 

Using Marketing Communications, Distributors and Service in the Marketing Mix

  • Essential guidance on applying marketing communications
  • Combining communications tools and messages effectively
  • Marketing to, and through, distributors
  • How to offer service and charge for it
  • Integrating the sales function with marketing
  • Measuring marketing outcomes and applying control
  • Creating and justifying the marketing budget

 

Recognition

Certificate

  • • Wallstreet Development Academy Certificate of Completion for delegates who attend and complete the training course.
Collaborations

In Partnership With

Anderson Copex Coventry