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Social Media: Strategy, Tactics & Analytics

Name: Social Media: Strategy, Tactics & Analytics Training Course
Price: 4950 USD

Develop strategic campaigns, apply effective engagement tactics and analyse performance with confidence

Course Options

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Why Choose This Course

The Social Media: Strategy, Tactics & Analytics training course develops the strategic and practical skills needed to manage social media effectively and achieve measurable business results. It explains how platforms including Facebook, Twitter, LinkedIn and YouTube have reshaped customer service, marketing, public relations and wider communication. Participants will examine how social media affects their brand and learn to respond appropriately using relevant tools. This supports stronger relationships with customers and stakeholders.

Participants will explore how organisations can listen to audiences and use real-time feedback to guide their actions. They will consider opportunities to generate positive PR, improve customer service and reach wider audiences with minimal time and cost, alongside risks such as negative reviews, reputational damage and public crises. The course covers mapping opportunities and threats, creating a robust social media strategy and developing an action plan for implementation. It also addresses selecting appropriate technologies, future-proofing the approach and evaluating the effectiveness of social media activity.

This Social Media: Strategy, Tactics & Analytics training course will highlight:

Understanding social media’s impact on brands and stakeholder relationships
Using audience listening and real-time feedback to inform action
Supporting customer service, marketing and positive public relations
Mapping social media opportunities, threats and reputational risks
Creating a social media strategy and implementation action plan
Selecting suitable technologies and evaluating measurable effectiveness

Why Choose Social Media: Strategy, Tactics & Analytics

Course Goals

What are the Goals?

Upon completing this training course, participants will be able to:

Develop a structured framework for assessing how social media supports business objectives.
Recognise and use a broad range of social media tools, aligning each one with specific tasks within your strategy.
Evaluate social media impact and determine ROI to demonstrate its value.
Develop detailed knowledge of essential areas, including social media vision, policy, governance, and operational processes.
Recognise potential problems at an early stage and create a rapid-response crisis management plan.
Use analytics to track trends and continually enhance performance.

This training course helps professionals approach social media strategically, making certain it contributes to business growth, strengthens customer engagement, and minimises risks. It emphasises practical application, allowing you to create a clear, measurable social media plan.

Who is this Training Course for?

This Social Media: Strategy, Tactics & Analytics training course is designed for:

Social Media Managers
Social Media Strategists
Digital Marketing Managers
Marketing Communications Managers
Content Marketing Managers
Brand Managers
Public Relations Managers
Community Managers
Digital Campaign Managers
Social Media Analysts

Learning Approach

How will this Training Course be Presented?

This training course is presented in a dynamic, highly interactive format. Participants will take part in a combination of presentations, group discussions, hands-on exercises, case studies, and videos. Live internet demonstrations are also included to illustrate real-world social media uses and best practices.

Delegates will be encouraged to exchange their experiences and put their learning into practice through hands-on activities. You will learn to communicate effectively with target audiences, develop relationships, and generate meaningful conversations across social platforms. The course offers a collaborative learning setting in which participants can practise techniques and receive feedback.

Upon completing the training course, you will be able to create a clear social media strategy, apply tactics effectively, and use analytics to assess performance. You will also be prepared to manage risks and establish a strong online brand presence.

The Course Summary & Outline

Day 1

Socialnomics – The Expanding Social Media universe
Day 2

New Skills for Old – The Social Media Toolkit
Day 3

The Platforms and their Power
Day 4

Policies, Strategies and Control
Day 5

Buy-in and Change Management

The Social Media: Strategy, Tactics & Analytics training course begins by examining the evolving social media landscape, the characteristics of major platforms and the relationship between social media and wider organisational objectives. It then moves into strategic planning, covering the assessment of an existing social presence, the definition of objectives and audiences, and the selection of suitable channels. Attention is also given to developing a coherent content approach, establishing an appropriate voice and aligning social media activity with broader marketing priorities.

The agenda progresses from strategy to the practical management of content, communities and campaigns, including content creation and curation, publishing plans, audience engagement and the handling of online conversations. It also addresses paid social media activity, campaign targeting and the place of influencers within an integrated approach. The concluding topics focus on measurement and analytics, including relevant indicators, monitoring and evaluation, return on investment and reporting, before considering how performance insights can inform the continuing refinement of social media tactics and strategy.

Recognition

Certificate

Delegates who successfully complete the Social Media: Strategy, Tactics & Analytics training course are awarded the Wallstreet Academy Certificate of Completion, recognising their achievement and commitment to professional development. Participants receive 25–30 credits, with the final allocation based on their verified attendance throughout the course.

Each Guided Learning Hour represents 60 minutes of attendance. Attendance is documented in line with the quality management principles of ISO 9001:2015, supporting accurate and consistent record-keeping.

Frequently Asked Questions

The Social Media: Strategy, Tactics & Analytics training course begins by examining the evolving social media landscape, the characteristics of major platforms and the relationship between social media and wider organisational objectives. The programme covers Socialnomics – The Expanding Social Media universe, New Skills for Old – The Social Media Toolkit, The Platforms and their Power, Policies, Strategies and Control and Buy-in and Change Management.

Live internet demonstrations are also included to illustrate real-world social media uses and best practices. Participants will take part in a combination of presentations, group discussions, hands-on exercises, case studies, and videos.

Yes. Key outcomes of this course include: develop detailed knowledge of essential areas, including social media vision, policy, governance, and operational processes; recognise potential problems at an early stage and create a rapid-response crisis management plan; use analytics to track trends and continually enhance performance. Participants will explore how organisations can listen to audiences and use real-time feedback to guide their actions.

This course is designed for Social Media Managers, Social Media Strategists, Digital Marketing Managers, Marketing Communications Managers, Content Marketing Managers and Brand Managers. Participants will examine how social media affects their brand and learn to respond appropriately using relevant tools.

Key outcomes of this course include: develop a structured framework for assessing how social media supports business objectives; recognise and use a broad range of social media tools, aligning each one with specific tasks within your strategy; evaluate social media impact and determine ROI to demonstrate its value. Participants will examine how social media affects their brand and learn to respond appropriately using relevant tools.

Yes. Live internet demonstrations are also included to illustrate real-world social media uses and best practices. Participants will take part in a combination of presentations, group discussions, hands-on exercises, case studies, and videos.

Yes. Participants will examine how social media affects their brand and learn to respond appropriately using relevant tools. This supports stronger relationships with customers and stakeholders. Key topics include Socialnomics – The Expanding Social Media universe, New Skills for Old – The Social Media Toolkit, The Platforms and their Power and Policies, Strategies and Control.